Decarbonising Energy Summit

The hydrocarbons industry is currently under significant pressure to mitigate emissions and transition towards decarbonization. Calls for action from governmental bodies, scientific communities, and civil society are reinforced by growing support from global investors, fund managers, and major industrial energy consumers. This collective push for sustainability standards is precipitating swift and transformative changes, mandating that emissions reduction and decarbonization initiatives assume paramount importance in future planning and growth strategies.

The introduction of Decarbonising Energy World marks a pivotal milestone for the organizers behind two of the world's largest oil and gas events, ADIPEC and Gastech, respectively. Recognizing the evolving landscape and the imperative for industry-wide engagement in decarbonization efforts, the global client base associated with these esteemed events has identified an unprecedented opportunity to interface with technology and solutions experts pivotal in driving decarbonization initiatives throughout the hydrocarbons value chain.

Challenge: As the inaugural DEW event, the organizers faced the challenge of not only establishing a distinct identity within their established global presence but also affirming their status as industry innovators. Despite the natural inclination towards green and blue tones, symbolizing environmental health and cleanliness, a deliberate departure from conventional color schemes was sought to underscore a bold departure from the status quo. The mandate was to craft a visual language that would differentiate DEW from other energy industry events while exuding freshness and uniqueness.

Solution: Exploring the thematic essence of decarbonization and environmental purification, a palette featuring vibrant orange tones to signify pollution juxtaposed with bright green and purple hues representing clarity and purity was conceptualized. This conceptual framework was seamlessly integrated into the visual narrative through the strategic use of color transitions across marketing collateral. Abstract circle motifs, evoking notions of transition and collaboration, were employed in tandem with the dynamic color scheme, culminating in a visually striking and distinctive brand identity.