Gastech Exhibition & Conference
Gastech is a global platform with the power to convene industry leaders in their mission to provide low carbon, affordable energy for all. Singapore will provide a home for Gastech in 2021 that balances the truly international nature of our exhibitors, sponsors, delegates and attendees, whilst capitalising on the location’s strategic importance as a hub for the growing Asian market.
Challenge
Gastech in its size is a complex event with its conference providing the widest commentary on the most urgent issues impacting global gas, LNG and energy market dynamics as well as extensive networking and showcase opportunities on its exhibition side. I was tasked with creating a visual system that could clearly identify all the different aspects of the event and could be easily adapted to different platforms ranging from the event app, social media campaigns to exhibition signage and printed promotional pieces.
Solution
Using a two toned colour palette to represent the two main combining elements that make Gastech- light blue for the conference side and dark blue for the exhibition side. Using clean layouts with an emphasis on the numbers that make the event and outlines its global impact. Creating a triangle pattern system to represent innovation and illusion of moving forward.
Brand values
Activation
By bringing industry & engineers together in equal measure, Gastech creates the optimal context for deal-making
Agility
Gastech continually evolves with the industry it celebrates. The hottest topics, the leading intelligence and the newest innovations are presented and explored at each event. By partnering with a different globally recognised industry leader for each event, Gastech has no bias or formula. Instead, its knowledge is holistic and its approach to programming is flexible.
Magnitude
The sheer scale of Gastech is a testament to its significance. but it goes far beyond that. Gastech sees and understands the bigger picture.
A Trusted Brand For Over 50 Years
Gastech has been at the forefront of the Natural Gas and LNG business for more than four decades, with each edition being supported by a host partner since 2002.
‘‘As the LNG hub of the region, our government and gas industry in Singapore have embarked on many initiatives across the value chain. These serve to promote innovation in the sector and the adoption of more environmentally sustainable energy strategies.”
— Chan Chun Sing
Minister of Trade & Industry
Singapore
