Affiliate Con

Taking place at the esteemed Sofia Event Centre in Sofia, Bulgaria, AffiliateCon spans two full days dedicated to networking, educational presentations, and professional engagement. The event fosters a conducive environment for operators and affiliates alike to fortify existing connections and forge new strategic partnerships.

Facing competition from long-standing industry counterparts, AffiliateCon aimed to distinguish itself by introducing a novel networking format. The traditional glamorous operator stands were replaced with a streamlined conference and networking floor, prioritizing a distraction-free environment conducive to business discussions and deal-making.

To captivate the target demographic of affiliates aged 18-35 and entice operators to participate, a contemporary visual aesthetic and vibrant color scheme were adopted. This fresh approach centered on the primary objective of facilitating impactful business negotiations, ensuring AffiliateCon's relevance and appeal in a competitive landscape.

Key brand objectives:

Identity and values – to clearly define events core identity and values, which includes traits like innovation, professionalism and industry expertise. Emphasize the brands commitment to fostering meaningful connections and driving business success within the affiliate marketing sphere.

Unique selling point (USP) – highlight AffiliateCon’s unique value proposition which is its innovative networking format, focus on business deals and providing a cutting edge educational format.

Networking experience – prioritize the networking experience as a cornerstone of the AffiliateCon brand. Highlight the events unique networking opportunities, such as dedicated meeting spaces, matchmaking services and interactive sessions designed to facilitate meaningful connections and collaboration.

Long term vision – develop a visual system which support brand growth and sustainability over time.